Photoshop- Bussines Card

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Negative Space Activity

Negative space is in mostly all pictures, if not all. Many times we want to take away that from a photograph, but it's usually what males it strong. Negative space is the space that surrounds the main focus/subject in photo. This space is like a contrast to the main object. So their is balance and the eye knows where to be directed, its important that either the subject or the negative space have a solid color and other have more than one. Usually though, the negative space gives emphasis to the subject, so it's important to not take it away in a photograph.

Five Negative Space Examples:

Mock-up Sketch of Business Card

Examples of Business Cards

The Elements of Graphic -Business Card-

1. Lines- These are in almost everything, which is why we need to know how to use them. Lines are what guide the eye. They help give out the message of a design and appearance.

2. Shapes- Their are three types of shapes: natural, abstract and geometric. You can find natural shapes outside, like leaves or manmade things and they are usually fluidIt  or irregular.  These can be like circles in the page or inside the logos.

3. Mass-  It equals size. On your pages, overall it has a mass, and also each element that is used has a mass.

4. Texture-  This not only applied to the the texture of the piece, but also how the elements were portrayed. Like graphic techniques, or the way the text was styled or colored.

5. Color-  This doesn't specifically have to be red, yellow etc. It could be a gray, white or black in shades. However it has to be used well, because its what creates mood, dimension and what gives life to the image or other.